Renesasʼ priority markets: "Smart Society" and "Overseas / Emerging market"
Semiconductor Business Toward Smart Society - energy management and communication technology
- The movement toward Smart Society is accelerating globally aiming efficient use of energy resources
- Demand for semiconductor as a "Smart Society's brain" is expected to grow and be a driving force of the overall market
- Renesas focus on 3 major markets comprising Smart Society: Smart Home, Smart Car, Smart Grid
- Provide best solutions by combining communication and security function required for Smart Society with expertise in MCU and Analog & Power Device
- Target to achieve strong growth by surely capturing opportunities of business expansion associated with movement toward Smart Society in both developed and emerging countries
Oversea markets and emerging countries
- Semiconductor demand for automotive and electronic devices is expected to grow in emerging countries with good prospects of economic growth.
- Sales and market share rose significantly in China as a result of promoting locally based product development
- Opened offices in India and Brazil to determine the needs of customers and help increase sales