Singapore/South & Southeast Asia/Oceania
Business Strategy
Stock Code:6723
Renesasʼ priority markets: "Smart Society" and "Overseas / Emerging market"
Semiconductor Business Toward Smart Society - energy management and communication technology
- The movement toward Smart Society is accelerating globally aiming efficient use of energy resources
- Demand for semiconductor as a "Smart Society's brain" is expected to grow and be a driving force of the overall market
- Renesas focus on 3 major markets comprising Smart Society: Smart Home, Smart Car, Smart Grid
![[Focus markets of Smart Society] -Smart Home(Home implementing energy management system to control home appliances and others) -Smart Car (Near-future car realizing highly safe, comfortable and power saving transportation by utilizing IT technology) -Smart Grid / Smart Meter(Electric meter with next generation communication network/communication function) [Renesas major products for Smart Society] -MCU for investor home appliances Low-voltage MOSFET -Automotive MCU SoC for infotainment system -MCU for meter Accumulated know-how](/media/ir/policy/img_policy2_4.png)
- Provide best solutions by combining communication and security function required for Smart Society with expertise in MCU and Analog & Power Device
- Target to achieve strong growth by surely capturing opportunities of business expansion associated with movement toward Smart Society in both developed and emerging countries
Renesas' solutions for Smart Society
Oversea markets and emerging countries
- Semiconductor demand for automotive and electronic devices is expected to grow in emerging countries with good prospects of economic growth.
- Sales and market share rose significantly in China as a result of promoting locally based product development
- Opened offices in India and Brazil to determine the needs of customers and help increase sales
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